Crypto marketing agency with TEO, head of BD & GTM at INFCL

—

by

Raphael Rocher
– 8 mins read

Table of Contents

    Raphael Rocher

    Raphael Rocher contributes to VaaSBlock’s research and RMA™ assessments, specialising in operational risk, governance maturity, and cross-market analysis in Asian Web3 ecosystems. His background in product operations and compliance informs his work evaluating early-stage blockchain teams. He also hosts the NCNG podcast.

    TL;DR: In this episode, NCNG host Raphael Rocher speaks with TEO, Head of GTM at INF CryptoLab (INFCL). TEO shares how INFCL operates as the exclusive Web3 subsidiary of a major Korean IT infrastructure group, and how the team creates value by bridging lessons and execution across both Web2 and Web3. He explains INFCL’s approach to building trust with clients by deeply understanding demands at each stage, delivering actionable insights from both B2C and B2B angles, and proving results. As a concrete example, TEO highlights how a leading Korean streaming platform expanded global user acquisition by combining Web2 group synergy with Web3-style community and narrative-driven go-to-market. The conversation then tackles what Web3 still needs to improve for broader adoption: prioritizing real-world usage and especially “paying end users,” not only builders and investors. Finally, TEO teases INFCL’s upcoming “bridge business” to help Korean AI startups access GPUs at significantly lower costs, plus a public-service initiative supporting GPU access for university AI research labs, alongside INFCL’s free research and weekly market reports on Substack.

    Context

    Raphael Rocher welcomes TEO, Head of GTM at INF CryptoLab (INFCL), to discuss how INFCL helps projects and companies navigate the Korean market through a unique, “360-degree” view spanning both Web2 and Web3.

    They explore INFCL’s mission and what differentiates the team, including the credibility INFCL builds by delivering stage-specific insights and results. The conversation includes a real-world case study from a major Korean streaming platform, then zooms out to what Web3 needs to strengthen for mass adoption—especially securing paying end users. The episode closes with INFCL’s upcoming GPU initiatives for Korean AI startups and research labs, plus the team’s free research and weekly market reporting.

     

    Conversation Transcript

    Introduction

    TEO (Head of GTM, INF CryptoLab): So this is TEO from INF Crypto Lab. I’m leading the head of GTM division and I’m currently advising 10 plus projects to make a successful entry into the Korean market.

    Raphael Rocher (Host, NCNG): Can you tell us what is the main mission of the company? What are you guys doing and how are you guys doing it?

     

    What Makes INFCL Unique

    Raphael Rocher (Host, NCNG): What is it that is so unique with you that you have all these great companies that want to work with you?

    TEO (Head of GTM, INF CryptoLab): So we are the exclusive Web3 subsidiary company of its end group, one of the largest IT infra group company in Korea which generates 2 billion revenue, period.

    And INF Crypto Lab team is unique in a sense that we discover and add value to the blockchain space from both the Web2 and Web3 space simultaneously. The Web3 and Web2 industry each have its own perks, such as the Web2 industries, professionalism and past references that are worthy of note taking for the Web3 projects to benchmark.

    While the Web3 industries, community driven approach and decentralized structures provides valuable lessons for the Web2 companies.

     

    Case Study: Web2 x Web3 Synergy in Global Expansion

    Raphael Rocher (Host, NCNG): Do you have maybe an example in mind of a very successful Web3 project that you guys worked on and how maybe the whole education or the whole understanding of the markets has been helpful for you guys to lead this project to this success, and maybe a comparison or just like an opening on how it would have been different in more traditional projects.

    TEO (Head of GTM, INF CryptoLab): So I think it has to be of course gaining the client’s trust first in before we begin any type of project, whether it be in the traditional sector or in the Web3 sector.

    So remaining credible against both the Web2 and Web3 clients is very simple. We just have to figure out and deep dive into their demand at different stages.

    So continuously providing insights from both the B2C and B2B side while proving that we are the team that is able to deliver results based on those insights is the main narrative we always stick to.

    So some successful cases that we would like to share would definitely be a use case from the traditional side because that is much more interesting for the users.

    So Africa TV, which is the Korean version of Twitch in Korea, a streaming platform, was having a huge difficulty in securing global users.

    But they quickly entered the global market by creating synergy with their parent company and utilizing elements of Web3 and successfully secured overseas users while receiving active support from the entire parent company and group ecosystem companies as well.

    So combining the community driven approach and not narrative drive in the global market from us, the new user acquisition has increased substantially than before.

    So yeah, I guess we can say that’s a really successful case combining both the Web2 and Web3 elements in this space.

     

    What Web3 Still Needs: Real-World Usage & Paying End Users

    Raphael Rocher (Host, NCNG): With your profile that is a bit halfway between Web2 and Web3—and that we call in marketing like 360 or 360 degrees—what do you think? Or what do you see an area in Web3 that could be, that is still missing? Basically like where do you think that the blockchain ecosystem can still improve to become more credible and more secure for more traditional entities and bigger entities.

    TEO (Head of GTM, INF CryptoLab): So actually in order to drive a really successful blockchain adoption for all these 360 degree view on the industry, there really needs to be a stronger emphasis on securing real world usage across a diverse spectrum of participants.

    So blockchain projects really have to focus on engaging three types of typical or critical users. So it would definitely be builders, investors and service users.

    So I think the blockchain projects currently have made and are making significant efforts dedicated to attracting investors or even builders to their platform. But there seems to be less effort being placed on securing service users, the end users.

    However, we believe that the role of the end users, particularly those who are willing to pay for the services, will become increasingly critical in the future.

    So prioritizing this group will be essential in driving mass adoption and establishing a sustainable scalable business model for blockchain projects.

    Raphael Rocher (Host, NCNG): So we definitely have a huge hurdle to cross which is to secure those paying users in the Web2 space and also in the Web3 space. Very good answer. Thank you.

     

    What’s Next at INFCL: GPU Bridge Business & Public-Service Initiative

    Raphael Rocher (Host, NCNG): Maybe talking more about INF Crypto Lab. We know that there are some cool things happening. Anything that you can maybe tell us, any teasing you can make? Any interesting or exciting news, coming up for you guys?

    TEO (Head of GTM, INF CryptoLab): Yeah, sure. We are actually developing a bridge, business aimed at connecting deep tech projects with startups. This is to really enable the multiple Korean AI startups to access GPU at significantly lower costs.

    And additionally we are spearheading a public service initiative to provide GPU resources to AI research labs at Korean universities or even other research centers. To actually support their advanced research and innovation efforts.

    Raphael Rocher (Host, NCNG): Perfect. Do you have any links you want to add to this, specific product?

    TEO (Head of GTM, INF CryptoLab): Yes. We are actually publishing an engaging research report and weekly market report on our Substack, and it’s completely free. So I highly advise you guys come and check it out.

    Raphael Rocher (Host, NCNG): Perfect. Anything else you want to mention? Anything, upcoming? Anything else that you want to highlight, maybe related to INF Crypto Lab?

    TEO (Head of GTM, INF CryptoLab): No, not really. I think that would be all.

    Raphael Rocher (Host, NCNG): Perfect.

     

    About INF CryptoLab (INFCL)

    INFCL (INF CryptoLab) is a Korea-based Web3 organization operating as the exclusive Web3 subsidiary of a major Korean IT infrastructure group. INFCL supports projects and companies with go-to-market execution and market intelligence, leveraging a “Web2 x Web3” advantage: the professionalism and proven references common in Web2, and the community-driven, decentralized operating models learned from Web3. INFCL focuses on delivering results by deeply understanding client needs at each stage and providing insights that translate into measurable outcomes.

    Raphael Rocher Contributor

    Raphael Rocher is Contributor at VaaSBlock and host of the NCNG podcast, specialising in operational oversight, risk management practices, and cross-market research across emerging Web3 ecosystems. With a background bridging blockchain, compliance workflows, and product operations, he focuses on improving the structure, transparency, and maturity of early-stage crypto organisations.

    Based between Seoul and Southeast Asia, Raphael works closely with founders navigating complex market conditions, helping evaluate organisational processes, governance readiness, and long-term operational resilience. His work contributes to VaaSBlock’s independent scoring methodology and research outputs, particularly for projects expanding into Asian markets.

    Prior to VaaSBlock, Raphael held roles across product operations and systems implementation, giving him a practical understanding of how teams execute under pressure, scale infrastructure, and manage operational risk. This experience allows him to analyse Web3 teams not only from a technical or marketing lens, but from an organisational and cross-functional standpoint.

    Today, Raphael contributes to ecosystem research publications, RMA™ assessment reviews, and due-diligence guidance for projects aiming to demonstrate higher operational credibility. He frequently examines trends across Korean blockchain ecosystems, cross-chain infrastructure, and the evolving requirements placed on Web3 companies by investors, regulators, and institutional partners.

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