Organization Name – Blur
Category – 
RWA
Blur emerged in October 2022 as an Ethereum‑based NFT trading platform meticulously engineered for professional, high‑volume traders rather than casual collectors. Founded by MIT‑affiliated de…velopers including Tieshun Roquerre (Pacman) and Anthony Liu (Galaga), backed by investors such as Paradigm, the platform was designed to address shortcomings of existing marketplaces like OpenSea—namely slow features, high commissions and poor liquidity. Blur offers zero marketplace trading fees, requiring users only to pay Ethereum gas, and enforces a minimal royalty standard of around 0.5% for creators. The interface delivers real‑time market insights such as floor‑price depth charts, rarity scores and active bid/ask dashboards, along with two viewing modes: Trader View, optimized for fast decision‑making, and Collector View, highlighting artwork visuals. Core features include bulk operations like floor‑sweeping, trait‑based bidding, portfolio analytics, API access, and flash sniping of hot drops across aggregated marketplaces. Acting as both a standalone marketplace and an aggregator, Blur consolidates listings from other platforms—including OpenSea, LooksRare, X2Y2—into a unified interface to minimize latency and maximize selection. With its launch of Version 2, Blur drove gas costs down by up to 50%, streamlined transactions, added mobile support, and expanded its Blend peer‑to‑peer lending product. Blend enables users to lend ETH and borrow against NFTs, or utilize buy‑now‑pay‑later style financing to acquire blue‑chip assets. Traders earn loyalty points through bids, listings and lending, which in turn qualify for BLUR token airdrops through seasonal “care packages.” These token incentives rapidly mobilized a large user base—Blooming activity and volume caused Blur to surpass OpenSea in monthly trading volumes by early 2023. By mid‑2023 Blur had secured over 60 % of Ethereum NFT trade volume, becoming the platform of choice for pro traders. BLUR tokens serve governance functions within the Blur DAO, granting holders voting rights over platform parameters like royalty floors, fee schedules and protocol upgrades. Despite initial controversy over royalties, creator compensation, and its strong trader bias, Blur has significantly shaped the NFT ecosystem; competitors were forced to adapt business models. As of 2025, Blur continues iterating with platform enhancements, trending‑tab features, improved analytics, governance proposals and additional incentive seasons such as Season 4 awarding BLAST tokens for activity. Its focus on capital efficiency, trader tools and liquidity mining have cemented its status as the leading marketplace aggregator for Ethereum NFT professionals. Blur represents a mature, pro‑focused platform that has reshaped expectations around speed, cost, rewards and user power in the NFT trading world. Read More
RWA
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