Superrare

Organization Name – Superrare

Category – RWA

About

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SuperRare emerged in 2018 from a vision to create a premium online marketplace where digital art could be authenticated, owned, and traded as unique, single-edition items. Born out of discussions betw…een John Crain, Charles Crain, and Jonathan Perkins—three digital art enthusiasts who initially worked on Pixura—the platform officially launched in April 2018 after about six months of development in Brooklyn. Their goal was to solve a long-standing problem: digital art was everywhere, but without scarcity or provenance, it lacked value. SuperRare introduced NFTs—non‑fungible tokens minted on Ethereum—as a way to certify both originality and ownership, enabling a global, transparent market for digital artists.

At its core, SuperRare is curated. Unlike open marketplaces flooded with generative or utility-focused tokens, SuperRare focuses solely on high-quality digital art. To list a work, artists historically needed to apply and be vetted by SuperRare Labs, ensuring each piece is unique, original, and meets strict standards. This exclusivity fostered a reputation among collectors akin to a hybrid of Instagram and Christie’s, where emerging and established digital artists could exhibit in a refined, gallery-like online setting. Within its first three years, the application process remained centralized, reinforcing the platform’s commitment to maintaining a consistent, high-caliber collection.

Sales grew rapidly: by mid‑2025, SuperRare had facilitated over US $300 million in on‑chain sales, with artists earning around US $180 million in total—numbers that underscore both robust demand from collectors and strong creator revenue.

Key to its appeal was the royalty model: artists receive 10 % on every secondary sale—an early innovation that has since become a standard across the NFT ecosystem.

In 2021, SuperRare began transitioning toward community governance. They launched the RARE token and evolved the platform into a DAO, enabling token holders to decide on artist onboarding, curator spaces, commission structures, and treasury operations.

This shift allowed for more democratic control while retaining the initial standards of curation. Alongside governance, SuperRare introduced “Spaces”—curated mini‑galleries within the platform where selected curators could showcase and sell artists’ work, earning commissions. These decisions were themselves voted on by RARE token holders.

To support discovery and community engagement, SuperRare launched several initiatives: “Featured” and “Recommended” weekly selections, artist interviews and case studies via SuperRare Insights and Academy, and the Rare Protocol—a decentralized curation system enabling users to stake tokens on artists, participate in “curation pools,” and further influence visibility and discovery.

This blend of art, community, and on‑chain social graphing created a vibrant ecosystem that went beyond simple transactions.

SuperRare emphasized marketplace innovation by enabling primary timed auctions, reserve auctions, “Buy Now” options, and an open offers system. All transactions were secured via Ethereum smart contracts, ensuring that NFTs and bids remained locked until sale resolution.

Despite its sophisticated features, the platform was candid about drawbacks: its 15 % gallery fee, Ethereum-only payments, and gas costs made participation more expensive and less accessible than some competitors
To bolster trust and stability, SuperRare implemented a bug bounty program in 2021, incentivizing security researchers to report issues and thereby reinforcing the platform’s technical integrity.

Over time, SuperRare’s model of curated quality, artist royalties, social engagement, and community governance set a strong foundation in the NFT space—especially as sales reached hundreds of millions and top artworks fetched multi-million-dollar prices. Notable artists like XCOPY and Robbie Barrat secured high-profile placements, with XCOPY alone generating over $50 million in primary sales and peaking at over $7 million for a single piece.

Fundraising also played a key role. SuperRare Labs raised roughly $9 million in a Series A round in March 2021, attracting investments from firms including 1confirmation, Samsung Next, Mark Cuban, Chamath Palihapitiya, and others.

This financial backing fueled development of marketplace features, the DAO infrastructure, and community initiatives. The headquarters shifted over time—from initial operations in Brooklyn to formal registration in Wilmington, Delaware per PitchBook , and subsequently a presence in San Diego, California per LinkedIn
LinkedIn
—highlighting its U.S. corporate footprint.

Today, SuperRare remains a leading destination for fine digital art, balancing exclusivity with innovation. Curators and collectors continue to build reputations through Spaces and staking, while artists benefit from royalties and global exposure. Even as tools, marketplaces, and regulatory environments evolve, SuperRare’s impact on digital art culture and on‑chain authentication is clear: it pioneered artist-first economics and set a bar for quality and community in NFT marketplaces. With millions transacted, hundreds of artists showcased, and evolving governance, SuperRare stands as a definitive example of how art and blockchain technology can intersect meaningfully. Read More