Risk Management
Last Updated
2025/4/16
Corporate Governance
Team Proficiency
Technology & Security
Revenue Model
Results Delivered
Planning & Transparency
Technology
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💡 NCNG generated over 1 Million impressions in its first six months of existence.
Overall
External Reviews
Background
Organization Name – Pixels
Category –
Experiences
Pixels is a Web3 gaming universe built around a pixel-art farming MMORPG that blends skill progression, social gameplay, and blockchain ownership in a casual yet persistent experience. Founded by Luke…
The core loop revolves around farming resources, crafting items, completing quests from NPCs in TerraVilla, and leveling up skills like cooking, stoneworking, or crafting—all driven by simple point‑and‑click interaction inspired by Stardew Valley and Harvest Moon.
Players can optionally integrate NFTs as avatars—covering collections like Bored Ape, Pudgy Penguins, CrypToadz—seamlessly imported to personalize their character and affect reputation and fees.
The platform uses two in-game currencies: $BERRY as daily earned resource rewards and $PIXEL as the premium ecosystem token used for staking, premium feature access, tokenomics mechanics, and marketplace transactions—supply is capped at 5B with controlled daily minting of 100,000 tokens, and part of transaction revenue is burned via the treasury.
The $PIXEL token launched via a Binance Launchpool event in February 2024, distributing 7 % of supply during a ten‑day farming campaign and listing on Binance and other exchanges by mid‑February, with initial circulating supply around 15 % (~771M tokens).
Early token allocations included private investors (14 %), team/advisors (~22 %), ecosystem rewards (~34 %), and alpha rewards (~5 %).
Governance and future decision-making are envisioned to become more decentralized over time as $PIXEL token holders gain voting rights.
User adoption grew rapidly: by early 2023 the game achieved over 100,000 monthly active wallets, ~5,000 daily active users and 1.5M monthly on-chain transactions before migration.
By 2025, Pixels became one of the most active Web3 games, supporting over 750,000 unique weekly users and forging numerous NFT integrations, its tutorials, frequent “Chapters” updates, quests, and community events driving retention and content variety.
The team emphasizes accessibility—browser‑based play, social/email login options, lazy minting, mobile launch, and a multi‑chain interface designed to onboard non‑crypto-native players without wallet friction.
The ecosystem supports p2p in-game marketplaces, energy management tied to farming, character inventory tied to reputation scoring, guilds, land ownership via FarmLand NFTs, content creator incentives, and ecosystem tools that enable third-party projects to create new in‑game maps, quests, objects and stores atop the Pixels platform.
Regular major releases like Chapter 2 (Guilds, exploration, land economy) update gameplay every few months, enhancing engagement with new utilities like reputation‑based fee rebates, staking, VIP passes, pets, skins, and premium items sold in the in‑game store with revenue burned to support token sustainability.
Critics occasionally note progression pace, economic balance between play‑to‑earn messaging vs gameplay value, and bot-farming risks (though the team enforces bot policies), but overall praise centers on charming accessible design, active development cadence, vibrant community and interoperable NFT support.
As of mid‑2025, Pixels continues to expand, integrating new skills, cross‑project gameplay, premium token utility, staking mechanics, developer tooling, and forging deeper interoperability within Web3 gaming—solidifying its position as a leading GameFi ecosystem focused on community, inclusion, ownership, and blockchain-native storytelling. Read More
Creation Date
April 2026
Headquarters
United States
Organization Maturity Level
Growing Business
RMA™ Type
–
Useful Links
Website – pixels.xyz
Notable Achievements
2022
Public gameplay release
2023
Migration to Ronin
2024
PIXEL token launch
2025
Weekly users ~750K
2025
Developer platform opened












