Organization Name – WE3

Category – Services

About

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WE3 is a San Francisco-based Web3 design collective that offers creative services in exchange for equity rather than fees — a model that positions the studio as a long-term stakeholder in the projects it works with rather than a transactional vendor. Co-founder Reid Williams is independently verified. The studio was a PR Daily Awards finalist in 2024.

A data-overlap flag exists that requires disclosure. WE3 shares a Modu Fellowship affiliation with Airfoil, a Vietnam-based Web3 design agency that was the final profile in the Day 13 rotation batch. Whether this overlap reflects a genuine… connection between the two studios, a shared applicant pool for the Modu program, or a data-entry artifact from the platform’s own content ingestion process is not determinable from the available record. Readers researching either studio should verify the nature of this overlap independently.

WE3 ranks 55th of 59 services profiles, with a VBTS of 2.51 — 6.59th percentile. The creative-capital-for-equity model is differentiated; the question is whether the resulting portfolio of equity positions produces demonstrable returns that validate the model — outcomes that would appear in the achievements log but currently don’t. The design collective concept is coherent; the record currently available provides a thin basis for substantive evaluation. A later review after equity-return evidence accumulates would be the appropriate time to assess the model’s performance. Read More