Organization Name – MON Protocol

Category – RWA

About

powered by irmaAI

Mon Protocol is a gaming-IP tokenisation platform launched in 2023 that creates a two-sided marketplace for gaming intellectual property — allowing game studios to tokenise their IP assets while giving investors and collectors fractional ownership of gaming franchises, characters, and content. The platform has documented supply-side traction with over seventy gaming title partnerships. A $7.1 million presale was completed. The platform operates with backing from MON Ventures and Immutable. The total audience of 866,000 is among the largest in the Day 13 batch. Founder Giulio Xiloyannis has… a verified track record through Mintable. The VBTS of 6.27 at the 45th percentile and MES of 30.62 at the 52nd percentile (trust Medium) are both at or above median.

The network effects thesis for a gaming-IP marketplace is a genuine competitive strategy. Supply-side traction — seventy-plus gaming partnerships — creates a catalogue that attracts buyers; buyer demand justifies more supply partnerships; the growing catalogue further attracts buyers. This flywheel, if it spins, creates the kind of compounding advantage that most two-sided marketplaces aspire to but rarely achieve in early stages. The critical question is whether the supply partnerships represent committed integrations with real IP commercialisation activity, or whether they are letters of intent that haven’t translated into actual tokenised assets available for investment.

The gaming IP licensing market is more complex than it appears from a Web3 perspective. IP owners are typically conservative about tokenisation because the downstream implications — who owns derivative rights, what happens in secondary markets, how royalties flow — are legally uncertain and potentially litigious. The gaming studios with the most valuable IP (Nintendo, Sony, Activision-Blizzard) are the least likely to experiment with tokenisation without extensive legal review. The seventy-plus partnerships are more likely concentrated in independent and mid-tier studios than in blue-chip IP holders. The gaming platform strategy context is examined in our analysis of Nintendo Switch 2 and console market dynamics. Mon Protocol is Unverified under VaaSBlock’s RMA framework. Read More